Arivale is a venture-backed wellness company that combines science, personalized data, and tailored coaching to help clients optimize their wellness.
PROJECTS: Site Audit, Style Guide
MY ROLE: Visual Design
Site Audit and Style Guide
Challenge: As an emerging start-up, Arivale was striving to hone in on their brand and establish visual consistency across varying mediums. I was enlisted to audit their site and and make recommendations for improvements without requiring a complete re-design.
Process: I analyzed the Arivale website and created a list of actionable recommendations to improve usability and create visual consistency across platforms. I worked with the Content Manager to design a style guide that would not only aid in the implementation of my recommendations, but would provide clear standards for future designers, developers, and writers.
Outcome: My recommendations provided clear guidance for improvements to the Arivale website without requiring a complete re-design.
Tara helped us identify and implement small changes that made a huge difference in our site's aesthetic and usability. She also provided invaluable guidence in building a comprehensive style guide from scratch. The result truly reflects our brand's personality.
Michaela Gianotti, Content Manager